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Submissions are accepted by The Global Marketer only if they detail a truly exceptional campaign that has already run - and was either recognized in the press or via an industry award.

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  • (Example: buzz generation, dealer/salesforce, direct/database/membership acquisition, display activity, image/awareness, lead generation, loyalty, new product launch, product preference, sales increase, self promotion, share protection, traffic generation, trial generation, usage/loading, etc.). Please list as many that apply.

  • (Example: alternative media, bogo (buy one get one), bonus pack, collateral materials (consumer), collateral materials (trade), coupons, dealer locator, direct mail, direct response, in-store merchandising, on-pack/in-pack, online overlays, premiums/incentives, rebates, samples, self-liquidators, sponsorships, sweepstakes/games/contests, trade incentives, etc.). Please list as many that apply.

  • (Example: account-specific, advertising, age-specific/ethnic, business-to-business, cause-related, direct marketing, events, guerrilla marketing, mobile marketing, PR, rebates, tie-ins, toll-free calls, trade show exhibits, wireless/mobile, etc.). Please list as many that apply.

 
 

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