The Global Marketer
Strategies and Best Practices of Award-Winning Marketing Campaigns
About The Global Marketer
The World's Most Comprehensive Library of Marketing Success Stories.
What is the Global Marketer?
It is a Content-Driven, Subscriber-based Web site with Correspondents, Case Studies and Information Resources throughout the world.
Your Charter Membership to The Global Marketer provides you with unlimited access to an ever-expanding archive of Campaign Pro-Files™ -- proven marketing success stories from all over the world.
Benchmark your success...against the Best of the Best!
The Principals
Amie Smith Hughes, Editorial Director
Ms. Hughes combines a global perspective with outstanding editorial skills, extensive Internet expertise and hands-on experience with a variety of marketing-industry organizations. She is a graduate of Franklin and Marshall College and holds a master's degree in linguistics from Boston University. A resident of New York, she has lived in the U.K. and Italy and travels throughout the world.
A co-founder and partner in The Global Marketer, she has worked as a magazine writer, foreign correspondent, agency account executive and awards program developer since 1990. Most recently she served as Executive Director of the Marketing Agencies Association Worldwide while serving as Awards Chairman for the organization's GLOBES Awards program.
Kerry Smith, Publisher
Mr. Smith brings nearly 30 years of marketing and communications experience to the development of The Global Marketer. He is a graduate of New York University and attended John Marshall Law School in Chicago. He has worked on the client and agency sides of advertising, direct marketing, promotion marketing and public relations. A former news reporter, he has managed campaigns, produced video documentaries, written speeches and edited corporate annual reports.
Mr. Smith is the founder and former publisher of PROMO, the U.S.-based marketing magazine, where he developed the PROMO EXPO trade show and traveled the world establishing media partnerships in 11 countries to produce the World PRO Awards. After selling his company to Primedia Corp. in 1996, he moved the international side of the PROs to the Marketing Agencies Association Worldwide to form the GLOBES Awards for excellence in marketing. Mr. Smith has been honored by MAA Worldwide as Marketing Professional of the Year and continues to serve the MAA in an advisory capacity.
Benchmark Your Work Against the Very Best
The Global Marketer is a treasure trove of information for the professional marketer. We're the single-source location for what's new and important in the world of marketing. Our purpose: to facilitate the cross-pollination of ideas and experience via the ongoing collection and presentation of strategic, useful...and actionable information.
The Global Overview
By our estimate, worldwide expenditures for behavioral, or below-the-line marketing campaigns will come to nearly $10.2 billion in 2006. This ever-expanding investment is driving sales and achieving brand objectives in hundreds of markets all over the world. On a global basis, new campaigns are born every day in country after country, each of them strategically, creatively and operationally tailored to specific retail and trade environments. That's why you need The Global Marketer. We scour the world to bring you the Best of the Best!
Behavioral, or 'Below-the-Line'
By behavioral we mean Promotion, Direct, Event, Entertainment and Sports Marketing…activities whose common thread is the use of incentives and hands-on experience -- rather than mere messages (advertising) and images -- to meet goals and objectives.
'Best Practices' for Better Results
The Global Marketer: Your guide to the 'Best of the Best.' A rich, diverse and continually growing mosaic of behavioral marketing campaigns.
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The Diamond Awards
Campaigns are judged on creative, strategy, execution and results. Please contact us with details of your campaign for consideration if you believe its truly outstanding and worthy of recognition.
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